It’s clearly a huge pull for advertisers, but in a year when many of the biggest brands sat out the Super Bowl, could there have been a relatively untapped source of return for investment that they have missed out on?
Every year, an extraordinary amount of money that is owed to brands from performance royalties in ads is left unclaimed. It’s time to make these music rights work and take it back.
Richard Cottrell, CEO of Melos provides an insight into how technology is helping composers collect their much deserved royalties through data-lead solutions.
It’s one of the longest running TV adverts in the UK and now Melos represent the music featured in it! The advert, known as ‘Eating In Bed’, has a short audio logo at the end. As part of our deal with Mars we now represent the mnemonic and will assist both the brand and composer…
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Music industry experts MELOS and The TEAM Companies form alliance to maximize royalty revenue collection for advertisers
